July 26, 2023

Meet ContentAlign – SaaS Content Marketing Agency

By StackServe

Peters Edet, founder of ContentAlign shares their story and insights in this snapshot Q&A

Q: Can you tell us more about ContentAlign, where you’re based and the services you provide?


A: At ContentAlign, we’re a remote-first agency specializing in SEO and content marketing for SaaS companies. Though we’re based in the USA, our team works remotely, allowing us to serve clients from all over the world.

We understand the unique needs and challenges that SaaS companies encounter when it comes to marketing their products and services. Our main focus is to assist these companies in boosting their online visibility, attracting high-quality leads, and ultimately driving conversions.

To accomplish this, we provide a range of services tailored specifically for SaaS companies, including:

1. SEO (Search Engine Optimization): We conduct comprehensive keyword research, optimize website content, improve technical SEO elements, and build valuable backlinks to enhance organic search rankings.

2. Content Marketing: We develop comprehensive content strategies that align with our clients’ target audience and business objectives. Our team creates engaging blog posts, whitepapers, case studies, and other content assets to attract and inform potential customers.

3. Conversion Rate Optimization (CRO): By analyzing user behavior, conducting A/B testing, and optimizing website elements, we strive to maximize conversions and improve the overall user experience.

4. Link Building: We implement effective link building strategies to help boost our clients’ domain authority and expand their online presence.



Q: When and how did it all get started? Can you tell us more about the background story?


A: It was clear to me that SaaS companies were in need of specialized SEO and content marketing services, and that’s what motivated me to launch the agency in 2018. I knew that there were a lot of companies out there that claimed to be experts in these areas, but the truth is that many of them didn’t truly understand the unique challenges and opportunities that SaaS companies face.

By building a remote-first agency, I was able to bring together a team of talented SEO and content marketing experts from around the world, each with their own unique expertise and experience in the SaaS industry. This allows us to stay on top of industry trends and best practices, and to deliver impactful strategies and content that truly resonate with our clients’ target audience.

Since launching ContentAlign, I’m proud to say that we’ve helped many SaaS companies achieve their growth and revenue goals through customized SEO and content marketing solutions. I remain excited about the future of our agency and our ability to continue driving real results for our clients.



Q: What types of clients do you work with? Startups? SME’s? Large corporations? And do you focus on any specific industries?


A: ContentAlign works with a diverse range of clients within the SaaS industry, catering to startups, SMEs (Small and Medium Enterprises), and even large corporations. We believe in supporting SaaS companies of all sizes, as each stage of growth brings its own unique marketing challenges and requirements.

When it comes to industries, we do not limit ourselves to a specific vertical within the SaaS sector. Our expertise extends across various industries and niches, including but not limited to:

1. B2B SaaS: We have extensive experience working with B2B SaaS companies, helping them promote their software solutions to businesses and optimize their marketing efforts accordingly.

2. B2C SaaS: We also work with B2C SaaS companies, assisting them in reaching and engaging their target consumer base effectively.

3. Vertical-Specific SaaS: Whether it’s healthcare, finance, education, or any other vertical-specific SaaS, we tailor our strategies to meet the unique demands and requirements of the industry.



Q: What were/are some of the challenges an agency like ContentAlign must contend with or adapt to when establishing themselves in the industry?


A: Establishing ContentAlign in the SaaS industry presented unique challenges. Here’s how we tackled them:

1. Industry Understanding: We immersed ourselves in the SaaS world, researching and staying updated on trends to better serve our clients.

2. Credibility and Trust: We built trust by showcasing our expertise through thought leadership and success stories.

3. Rapid Technology Changes: We embraced continuous learning to stay on top of evolving tools, platforms, and strategies.

4. Addressing SaaS Challenges: Our marketing strategies were tailored to overcome the specific hurdles of the SaaS industry.

5. Remote Team Management: We navigated the remote work landscape with effective communication and collaboration tools.

6. Scaling with Clients: We adapted our processes to scale operations and maintain consistent service quality as our client portfolio grew.



Q: Do you plan on expanding your team size or adding any other services?


A: Yes, as ContentAlign continues to grow and serve an expanding client base, we have plans to strategically expand our team size. Our focus is on bringing in talented professionals who share our passion and have a deep understanding of the SaaS industry.

We may add more services in the future.



Q: Are there any tools, software, hosting platforms, or even other agencies that you would like to recommend or shoutout?


A: We work with various tools, software, and platforms that help us deliver effective strategies and achieve results. Here are a few recommendations:


Screaming Frog

Google Analytics





Yoast SEO










Q: For any potential clients out there, what can they expect when working with your agency?


A: With ContentAlign, you can expect:

* Specialized knowledge and tailored solutions for SaaS marketing challenges

* Customized strategies based on your unique needs and goals

* Data-driven decision-making and transparent communication

* Proven results in improving organic search rankings, driving website traffic, and increasing conversions

* A collaborative partnership where we continuously optimize our strategies to stay ahead of the curve.



Q: Bonus question* How many cups of coffee, on average, does it take to fuel your agency per day? ☕👌


A: 10-50!

If you would like to get a unique Q&A post for your agency, drop us a message at hello@stackserve.com

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